Google Marketing: Heat Treatment Group (Birmingham)
Overview:
Our client provides a range of surface treatment and heat treatment services to the UK engineering industry. In addition to offering a full range of traditional heat treatment processes, they are also able to provide special treatments designed to overcome specific problems such abrasion, corrosion and adhesion.
Objectives:
Recently, their business strategy required them to not only successfully navigate through the recession - but also to grow. Their primary requirement was to develop a number of new potential customers: ideally more than 5 per year, spending £10k each in year one, and significantly more in later years.
Solution:
Working closely together with our client we delivered a variety of Search Engine Optimised sites for the group, an optimised Google Ads campaign, and a Micro-Site capable of informing their potential customers. Using telephone number and email management we made sure that they could identify their new customers. Our integrated approach drew together the most effective digital marketing methods.
Results:
After a redevelopment of their sites and the launch of an Integrated Sales Micro-Site approach in June 2009 they received a total of more than 50 genuine and new enquiries within the following quarter. This was a dramatic result at the bottom of the recession and they were delighted with the results. Since then, this high level and consistent quantity of good quality leads has been maintained, and their business is growing well.